WHAT IS THE MARKETING TO CHINA CONFERENCE?

The marketing to China conference (m2C) is the first global series of independent marketing conferences dedicated to the China market, bringing chief marketing officers, marketing professionals, vendors, and marketing technology and service providers together in an environment that emphasises practical insights and fosters meaningful connections.

Join us in London this June 5th and 6th to see the leading channel and consumer experts talk about the latest and greatest learnings from the Chinese market and see how brands big and small are already successfully engaging with 1.4 billion Chinese consumers around the world.

m2C features two days of non-stop, learning, insights and engagement, with individual days featuring both senior level strategy and executive, implementable practices through workshops and 1-1 mentoring sessions. At the m2C conference you can immerse yourself in the latest statistics and trends happening in China right now, giving you a unique perspective with which you can decipher what opportunities are available for your business.

At m2C you can meet professionals and business owners who have experienced the same obstacles and challenges you are dealing with and learn from newcomers and experienced China marketers alike. At m2C we believe in building a China focused professional community for long lasting connections and mutual support.

WHERE

London
United Kingdom

WHEN

Wednesday to Thursday
June 5th to 6th, 2019


KEY TAKEAWAYS

Tapping the Market
Gain an in-depth and varied understanding of the China marketing as well as how social/digital tools can aid in your success.

Insights & Trends
Get familiar with the trends and behaviors of the modern Chinese consumer in 2019, what they want and why.

Get Digital Savvy
Gain strategic and practical best practice knowledge on how to use China’s major digital platforms such as such as WeChat, Weibo, MiaoPai, Yizhibo, Douyin, Yinke, Bilibili, Toutiao and more.


Keep Up With The Giants
Learn about the latest moves and trends from Tencent, Alibaba and Bytedance.

Key Opinion Leaders
Understand the importance of engaging different types KOLs to influence consumers at different stages of their decision-making process. Learn how to source, engage and collaborate successfully on effective social media marketing campaigns

Target and Reach
Learn how to reach and attract Chinese tourists and inbound consumers drawing footfall for your business’ product/service offerings


ABOUT US

Marketing to China (m2C) London is produced by the company H8 Education & Consulting, with the strategic support of Emerging Communications and Capela China. Emerging Communications is a leading Chinese Marketing Consultancy & Full-service Agency specializing in aiding Retail, Education, B2B & Inbound clients engage with Chinese consumers at home and overseas. Capela China delivers training, certification, consulting and research services to bring success to UK tourism and retail businesses in the Chinese market.

Tomasz Janczak- the founder of H8 also held the position of VP Digital Growth at Plateno- the largest Chinese hotel company, operating close to 5000 hotels worldwide. He is also the co-founder of dotcomhotel, hospitality e-commerce & revenue management conferences.

In 6 short years, dotcomhotel has become Central Eastern Europe’s largest travel tech conference which attracted more than 1000 attendees from 13 countries. In January 2019, experts from the world’s biggest companies and most exciting startups came to Prague to share their stories and experiences within the Chinese market. They were joined by major regional media, investors and over 150 attendees for two days of legendary networking. To get the impression of this event, check the pictures and read the opinions of our participants.
m2C London is the second European edition of the m2C conference which will be followed by similar events in Tel- Aviv, Zurich and New York.

STRATEGIC PARTNERS

Emerging Communications

Emerging Communications

Capela China

Capela China


PLATINUM SPONSORS

iPinYou

iPinYou

WeGoEU

WeGoEU


 

OUR SPEAKERS

MEET OUR FIRST CONFIRMED KEYNOTE SPEAKERS FOR m2C London 2019.

AGENDA

6 KEYNOTES | 12 CASE STUDIES | 2 EXPERT PANELS | 9 WORKSHOPS | UNLIMITED COFFEE & SNACKS | NETWORKING EVENT

  • Day 1

    June 5th, 2019

  • Business
    Where
    Nuffield Hall

  • This is going to be an eye-opener about WeChat and it's role in the Chinese digital ecosystem.
    Where
    Nuffield Hall

  • In this talk you’ll learn: - What is e-commerce live streaming and why is it so effective - Typical viewer demographics - Which industries are finding the most success with e-commerce livestreaming - Alibaba’s Taobao Livestreaming vs. WeChat Livestreaming - How and why you should collaborate with e-commerce livestreaming influencers - Content best practices and case studies
    Business
    Retail

  • ‘New Retail’ is not just supermarkets and convenience stores. It’s much bigger and more-sweeping than this. ‘New Retail’ is a bold extension of Alibaba’s strategy of pure digital competition into the physical world. And it hinges on the strange ‘economics of participation’…’New Retail’ means a massive expansion in their brands and merchants and in the participation and activities of their consumers.
    Business
    Where
    Nuffield Hall

  • This is the networking time and a chance to get Ashley's autograph on her book "Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media", which is the Amazon's bestseller. ALL-In & VIP registrations include the complimentary copy of the book.
    Where
    Hall 1, Building A

  • Day 2

    June 6th, 2019

  • For many in China, this looks like the future of retail and involves a seamless connection between the online and offline world, with the focus on the consumer experience. For merchants, “New Retail” helps to digitize and transform every aspect of the retail value chain from merchandising to logistics. For consumers, they will receive personalized feeds that match their preferences, not only based on previous purchases, but also ads clicked, terms searched, links shared with friends, and traditional physical stores they have visited.
    Retail
    Workshop
    Where
    Prague West

  • Choose one of the presented case studies- real life examples.
    Where
    Hall 1, Building A

CONFERENCE VENUE

Rooms on Regents Park
27 Sussex Place
Marylebone, London NW1 4SP
United Kingdom

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