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10:00 - 10:45
Before you spend first marketing dollar- Chinese consumers' strategic segmentation
‘New Retail’ is not just supermarkets and convenience stores. It’s much bigger and more-sweeping than this. ‘New Retail’ is a bold extension of Alibaba’s strategy of pure digital competition into the physical world. And it hinges on the strange ‘economics of participation’…’New Retail’ means a massive expansion in their brands and merchants and in the participation and activities of their consumers.
16:15 - 17:45
Ashley Talks: Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media
This is the networking time and a chance to get Ashley's autograph on her book "Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media", which is the Amazon's bestseller. ALL-In & VIP registrations include the complimentary copy of the book.
Pushing over 500 million monthly active users, Douyin (internationally known as TikTok) is the most downloaded video-streaming app in China in 2018.
Owned by startup tech-giant Bytedance, Douyin has shaken up the social media landscape in China tremendously. Since their merge with Musical.ly in August this year, Douyin has began taking over other countries as most downloaded app such as Japan, Indonesia and the United States.
Now, the question is, did you make use of that opportunity and leveraged on Douyin’s rapid growth? Probably not. But don’t worry, it seems that Douyin and mother company Bytedance are becoming a major player in China’s ecosystem (and beyond).
During this workshop, we are going to teach you that anyone with a Douyin account and savvy management can have tremendous engagement. We will talk about it’s users, demographics, content creation, KOL marketing and many other topics which help you to succeed on its platform.
The workshop is curated by Fabian, who has been offering Douyin Marketing services since they only had a couple million users. The session is supported by Erin, who has been a contracted influencer for Douyin since their launch in mid 2016.
China’s top messaging app WeChat rolled out something quite radical: mini-programs; embedded APPs which require no download, no install.
With more than 900 million active users, WeChat and their Mini-programs can help you reach and engage more people than ever before.
For branding and business, mini-programs present a huge opportunity to target a captive audience that has historically favored built-in WeChat services over external ones.
10:45 - 12:15
New Retail, New Possibilities: New Retail Case Studies
For many in China, this looks like the future of retail and involves a seamless connection between the online and offline world, with the focus on the consumer experience.
For merchants, “New Retail” helps to digitize and transform every aspect of the retail value chain from merchandising to logistics.
For consumers, they will receive personalized feeds that match their preferences, not only based on previous purchases, but also ads clicked, terms searched, links shared with friends, and traditional physical stores they have visited.
12:15 - 13:45
13:45 - 16:15
Concurrent industry tracks
Choose one of the presented case studies- real life examples.
By Marie Tulloch Inbound Marketing Manager, EMERGING COMMUNICATIONS UK
16:15 - 16:45
16:45 - 18:15
This course is intended for Marketing Departments & Professionals interested in obtaining a basic understanding of Baidu SEM. The training was developed with a focus on Baidu’s products overview, basic SEM skills and insights on Chinese digital market. Every participant will obtain a digital badge/certification after passing the exam.