Pushing over 500 million monthly active users, Douyin (internationally known as TikTok) is the most downloaded video-streaming app in China in 2018.
Owned by startup tech-giant Bytedance, Douyin has shaken up the social media landscape in China tremendously. Since their merge with Musical.ly in August this year, Douyin has began taking over other countries as most downloaded app such as Japan, Indonesia and the United States.
Now, the question is, did you make use of that opportunity and leveraged on Douyin’s rapid growth? Probably not. But don’t worry, it seems that Douyin and mother company Bytedance are becoming a major player in China’s ecosystem (and beyond).
During this workshop, we are going to teach you that anyone with a Douyin account and savvy management can have tremendous engagement. We will talk about it’s users, demographics, content creation, KOL marketing and many other topics which help you to succeed on its platform.
The workshop is curated by Fabian, who has been offering Douyin Marketing services since they only had a couple million users. The session is supported by Erin, who has been a contracted influencer for Douyin since their launch in mid 2016.