Diane is Marketing Manager for award-winning Liverpool attraction, The Beatles Story, the world’s largest permanent exhibition telling the story of how four young lads from Liverpool became the world’s most famous band.
She works enthusiastically and collaboratively with key partners within the Liverpool Beatles industry, the city, region and the UK to promote inbound tourism. Since joining the company in 2014, she has been part of many partnership missions in key international target markets including China, USA and India.
Successful results from these missions have contributed to The Beatles Story welcoming over 310k visitors from more than 80 international countries and breaking record numbers for the 5th year running. Over this period China has been the fastest growing market and climbed to number 4 ranking in international visitor numbers.