Domenica is a highly experienced sales and marketing professional, with 30 years’ experience spanning media owner, client and agency side.
She has a long-established connection with the Chinese market, including 7 years’ experience in the Chinese digital industry.
Emerging Communications is the 2nd agency Domenica has founded, running her first co-owned digital agency for 6 years, which she sold to a large software business.
Domenica founded Emerging Communications in 2015 after recognising that businesses needed far more than pure marketing services, increasingly requiring bespoke consultancy to succeed in the competitive Chinese market.
Aside from leading the continued growth of Emerging Communications, she works for a number of global organisations at board level, providing advice on their China market entry and subsequent digital strategy. Domenica is also a regular keynote speaker at Chinese focused events marketing, as well as being a regular contributor for various media publications on all things China.