Michael Norris is Agency China’s Strategy Manager. Based in Shanghai, he offers clients consulting services across market sizing, product category and consumer trend analysis, competitor scans and brand strategy.
In China, Michael has delivered breakthrough insight and consumer-facing strategies for Budweiser, Harbin Beer, Unilever Prestige, Shell and Tiffany. He’s also delivered China-related innovation and training workshops for executives from Nestle, Vacheron Constantin, Beats By Dre and London Business School.
He’s best known for his specific insight on how China’s economic, cultural, societal and technological changes affect business and consumer strategy.
In addition to his consulting work in China, Michael is frequently sought after for media comment and closed-door discussions with investors and executives.
He speaks, reads and writes Mandarin at a level not far below a highly-educated Chinese national.