Here you are- especially for you, before the official publication- WeChat E-Commerce Report. While this paper is not yet public, the author gave me permission to release it here.
– China’s e-commerce it’s not 80-20. Just 10% are winners, 90% are losers.
– Marketing expenses are on the rise, a.e. 16x increase in sales and marketing expenses between Q4 2017 and Q1 2018 on Pinduoduo.
– Mini-Programs seems to save the smaller e-commerce players. It will be a permanent fixture on WeChat. Check the details in our Agenda.
Check the full report here